Communicating with your employees
Do you ever wonder if your workers are listening to communications from the company? Maybe the way information is communicated has a bearing on that. There are several ways that employees may prefer to communicate, or may better understand communication. The basic forms of communication are:
Visual—I see what you are saying.
Auditory—I hear your point.
Kinesthetic—Let’s see how that feels.
The majority of people learn via visual communication, approximately 80%—they need to see it. A smaller percentage are auditory, maybe 15%—they need to hear it said. The other five percent need to be “hands on.” There may now be a fourth form—Digital. While it likely fits into the Visual category, many people now need to receive a message or other electronic communication for information to “stick.”
On a personal level, it is important for you to determine what method a particular person prefers. When communicating more broadly, though, to a group of employees, it is helpful to utilize means of communication that incorporate all or most of these methods. For instance, with a policy change, it is helpful to discuss the change in a meeting, provide the written policy, send it via electronic message, and when possible allow the employees to experience in advance how the changes may affect their work.